BTS: FRĒDA STYLE

TALK TO US ABOUT THE POWER OF STYLE. As far back as I remember, I can place outfits or pieces of clothing that I loved as a kid. So many of my memories include what I was wearing or what someone else was wearing. When I went to college I found a costume design professor who taught the Psychology of Dress: how without words, a costume can tell a story about itself on stage. If you think about that, thats powerful. Not only can clothes make you feel a certain way, but they are also a silent reflection of who you are.

HOW DO YOU GO ABOUT STYLING A FRDA SHOOT? Getting dressed, or styling a shoot, is second nature to me. I do it by sticking to this one simple rule; only purchase things that you are drawn to. Theres something about the piece that speaks to your soul. When I get dressed, I walk in and something will always pop out at me that day and thats how I start my outfit. For FRDA shoots I do the same thing! Its pretty fast and instinctual. Colors, textures, or prints that I love together.

DESCRIBE YOUR PERSONAL STYLE. Soulful, effortless, instinctual and friendly.