Because friendship and partnership is what we celebrate most, we want to give you and your BFF a pair of shoes. Head to our IG post now (youll see a pic of Cris and Megan), tag your BFF and let them know why you love them. We will choose a winner on 07/31.

It is hard to believe that its been 12 years since we started FRDA. We are two best friends with a love for footwear and a mission to build community from the ground up. To celebrate our birthday we wanted to take a minute to reflect on the wins. Its our nature to be heads down and forward looking, but this feels like a great moment to reminisce and ask each other a few questions about our favorite times.

Also, just a quick tease. We have been very busy taking on two sizable projects that are launching this September. One will allow us to see you IRL in San Francisco and the other is a launching a new category of accessories that will carry all of your belongings and complement your shoes (and outfit) perfectly. We are beyond excited! Stay tuned.