2023 in review! ☕

A year of chai and community

One Stripe Chai Co

Sent on 28 December 2023 01:04 PM

Text Summary Of This Email

A year of chai and community
One stripe chai co logo
Lets sip some chai
Dearest One Stripe Chai family and fans,
Whew, 2023 is almost over. The end of the year is a great time for reflection and thinking ahead. In all honesty, this year has been the hardest year for our company since it first started. As youve probably noticed, we are experiencing ongoing inventory and production issues for our chai concentrates line. Hundreds of you are patiently waiting for us to relaunch this beloved product, either for personal use, or to serve at your caf! Ive truly never seen or experienced brand and product loyalty like this before! While our supply chain issues have definitely had a negative impact on revenue and growth, we recognize that this is all a part of the growing pains of a small business. Please rest assured that we are working really hard to implement a high quality, affordable and most importantly, sustainable solution. We promise the wait will be worth it!
On the flip side, we have sold more of our Chai Me At Home blend than ever this year (check out how to use it to make your own concentrate!)! We also successfully launched our Chai Coffee blend in collaboration with LA-based Yes Plz Coffee, which you all have loved so much we are considering adding it to our permanent line up! This fall, we launched a subscription program and our first set of drinkware merch - our You Had Me At Chai mug and thermos bundles. This collection is inspired by long family road trips during my childhood where the elders always made sure there was a large thermos full of piping hot chai!
Next year, we are bringing back our bold, flavorful chai concentrates (first and foremost!) along with other products that we are really excited to share with you. How can you help us in the meantime? Please keep sharing our products and story with your community! We would also appreciate it if you leave reviews on our website and on Amazon as they help new customers try our products. If you have a potluck lunch coming up, offer to make chai for everyone! Ask us how to scale our recipes - we are happy to help! If you need to buy gifts for your team at work, consider introducing One Stripe Chai to everyone! Every little bit helps us and we are greatly appreciative! Lastly, we hope you all have a wonderful end of the year. Thank you for everything. We are so lucky to have such a wonderful community.
Warmly, Farah, your Chief Chaiwali
Handcrafted to Perfection Ethically Sourced Committed to Quality
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