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Scheduling posts (or just remembering to) used to be a HUGE headache. Now, not so much.
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Master the Insta-Game: Schedule Posts and Seize the Spotlight on Your Road to Social Stardom!
Now that you know HOW to schedule posts, let's dive into WHY you should be scheduling posts! It's a lot more than just saving time.
Free up your schedule to have more time to interact with your followers
If nothing else... scheduling posts in advance will free up some of your time. Even the best in the game struggle with engagement if they are not scheduling posts in advance.
Develop a more comprehensive and long-term content strategy
Brands need content strategies so they aren't just posting the same thing over and over. Or worse... posting the same thing over and over to only get the same (or worse) results! When you schedule posts, you allow yourself a moment to assess your content calendar.
Better time management = higher quality posts
There is SO much effort that goes into a single post - from brainstorming, to editing, captions, tags, picking a perfect time to post... etc, etc!
With scheduling, you can batch your brainstorming, editing, and posting.
Create seamless marketing campaigns
Think product launch: wouldn't you want all of your social platforms to sync up their posts to be at the same time if you're launching a product at midnight? It's impossible to post all at the same moment. That's where scheduling comes in!
Encourages brainstorming and collaboration
Allowing your team to review scheduled posts before they send out allows for double and triple checking on grammar, punctuation, tone, spacing, etc!
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