Primary News: Annual Baby Sale, Swim Shop & more

Hi there,

It's Alex, your friendly Wow Specialist. Spring is just around the corner (confirmed by the groundhog), and here in the NYC area we are in that stretch of fluctuating weather where we can't decide if we can put the winter coats away!

One thing is for sure... bright things are ahead, and we are thrilled to have lots of fun new arrivals for spring, including a freshly stocked Swim Shop. Plus, our Annual Baby Sale is happening now, which means up to 50% off ALL baby styles, even new arrivals!

Here's a little more to get you started:

• The Annual Baby Sale is ON! For a limited time, save up to 50% on ALL baby styles. A few great places to start are $10 and under styles, 20% off new arrivals, and up to 50% off organic basics.
• Our first drop of spring arrivals is here! New windbreakers are a big hit (I love the pinwheel print, plus there are great solid colors), and the St. Paddy's Day Shop is open with new lucky clover PJs and family matching graphic tees. Plus much more head here to shop all things spring.
• The Swim Shop is officially open and stocked with new UPF 50+ swim styles! Plus,ALL baby swim is 20% off in the Annual Baby Sale. Pro-tip: The swim diaper is a real customer favorite, and it's just $8.00 for a limited time.

I also wanted to share some behind-the-scenes excitement Primary's co-founders Galyn and Christina were recently featured on the How I Built This podcast with Guy Raz! Give it a listen if you want to learn more about our origin story and how we got to where we are today.

Thanks for reading, and have a wonderful day!
Alex & Team Primary

P.S. Need some last-minute valentines? We got you with these free printables.

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Primary reserves the right to modify or cancel these offers at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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