Can't see this email?View in Your Browser

The #1 Dentist Recommended Brand For Strengthening And Protecting Enamel

Hey TimTim, our products protect against the effects of acid erosion and reharden enamel. Explore more about our products and learn which Pronamel is right for you.

Don't let your offer expire

Print and redeem your Pronamel coupon* at your local retailer and save on our range of toothpastes.

*You can redeem a coupon up to 2 times within a year

What is acid erosion?

It is a form of tooth wear that is caused by acid softening the surface of the tooth enamel. When tooth enamel (the tooth's hard surface) is exposed to acids from certain everyday foods or drinks, it can temporarily soften and lose some of its mineral content.

What is the difference between decay and erosion?

When foods containing sugars or starches are eaten, the bacteria in the mouth (in plaque) convert these products to acids that can lead to dissolving of the tooth enamel. Over time, this can cause the enamel to break down and a cavity to form, which may require filling by a dentist.

While decay is a localized process (ie: it does not affect all of the teeth at one time), erosion occurs across the whole tooth surface that has been exposed to acid. This acidic softening results in significant wear, leading to reduces thickness of enamel and change in texture, shape and appearance of teeth, which may also lead to tooth sensitivity.

What foods are deemed acidic?

Tooth enamel can dissolve with a pH of approximately 5.5 or below, and dentin (the substance located between the enamel surface and the underlying root) can dissolve at a pH of approximately 6.5 or below.

Some fruit teas, wine and various fruits can be highly acidic and therefore potentially damaging to the teeth. This is not to say, however, that acidic food and drinks should be avoided.

Follow Us On Social

Please reach out to for any inquiries.

This email was sent from a notification-only email that is not actively monitored. These emails may provide links to external websites independently operated and not managed by Haleon. Haleon assumes no responsibility for these sites. You may receive this email because you have indicated that you would like to receive information from Sensodyne.

Trademarks are owned by or licensed to the Haleon Group of Companies 2022 | 184 Liberty Corner Rd, Warren, NJ 07059

Please see our Privacy Notice for further information. Unsubscribe