10 Sunsational Summer Jewelry Making Videos

Craft Wire Sale: Buy 2 Get 1 FREE!

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SHOP BEADING WIRE CRAFT WIRE BEADS CLOSEOUTS KITS

Shop Our Current Bead Sale Through Sunday!

Current live bead sale open through Sunday. Shop on the Soft Flex Company's Live Sale Website, App, Facebook and Instagram!

Shop Our Current Bead Sale

Find Instructions on Our Beading Blog

Learn How To Bead & Craft In Under A Minute

Check out our short design tutorials on Soft Flex Company's Instagram Reels and TikTok Page! We've been creating quick weekly demonstrations on both, and we'd love for you to join the fun. Follow our pages to see them all!

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Beaded Jewelry Designs With Millefiori Stars

Watch on YouTube

Just Peachy Jewelry With Exclusive Jesse James Beads Collections

Beading Party With Beki Foster: Wire Wrapped Turtle

For every two spools of Soft Flex Craft Wire you buy, get one FREE. Choose three spools and add to your cart. Not valid with other order discounts. Ends June 25th or while supplies last.

Shop Craft Wire - Buy 2 Get 1 FREE

Melissa Jewelry Art: 5 Minute Mermaid Earrings With Turtle Love

Watch on Melissa Jewelry Art YouTube

Thunderhorse Descendant: Turtle Bracelet With The Turtle Love Kit

Watch on Thunderhorse Descendant YouTube

Thunderhorse Descendant: Braided Hemp Turtle Bracelet

Rosanna Brafford: Making An Anklet With The Turtle Love Kit

Watch on In Rose's Garden YouTube

Jenifer Miller: Bracelet With Soft Flex Wire & Jesse James Beads

Watch on Jenifer Miller YouTube

Beki Foster: How To Make A Bridgerton Inspired Necklace

Watch on Beki Foster YouTube

SilverSilk & More: Bracelet With SilverSilk Mesh & Soft Flex Wire

Watch on SilverSilk & More YouTube

RISK FREE GUARANTEE

We are confident that our quality will meet if not exceed your expectations. If you are not satisfied, we promise a refund, credit or exchange within 45 days of receiving your order.If we receive your order by noon PST (Mon-Fri), we do our best to ship your order the same day.

MADE IN THE USA

Our Soft Flex bead stringing wire, Soft Touch premium wire, Extreme Flex beading wire, Craft Wire and Pro Tools are all proudly Made in the USA. We partner with USA companies to offer you high quality beads, findings and tools. Click to shop our Made in the USA products.

RECYCLE & REUSE

Stainless steel used in the construction of Soft Flex products is 100% recyclable. Our nylon coating is derived from renewable resources and can be recycled. Our spools and clips can also be recycled - or better yet, turn your spool upside down and use it as a bead dish!

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Our mailing address is:

Soft Flex Company

P.O. Box 80

Sonoma, CA 95476

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