Aquatic Adventure with Pearls & Turtle Inspired Jewelry

30% Off Pearl Beads & Gemstones

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SHOP BEADING WIRE CRAFT WIRE BEADS CLOSEOUTS KITS

Shop Our Current Bead Sale Through Sunday!

Current live bead sale open through Sunday. Shop on the Soft Flex Company's Live Sale Website, App, Facebook and Instagram!

Shop Our Current Bead Sale

Find Instructions on Our Beading Blog

Learn How To Bead & Craft In Under A Minute

Check out our short design tutorials on Soft Flex Company's Instagram Reels and TikTok Page! We've been creating quick demonstrations, and we'd love for you to join the fun. Follow our pages to see them all!

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How To Make Beaded Jewelry With Turtle Love Bead Mix & Trios

Watch on YouTube

How To Knit Soft Flex Beading Wire Using A Knitting Spool

How To Make A Pearl Necklace With 16mm Shell Pearl Beads & Delicas

Inspired By Pearls: Collaborative Design Party

Discount on all items in the Beads > Pearls and Gemstone > Pearls categories. No coupon needed. Not valid with other order discounts. Ends June 11th or while supplies last.

Shop Shell Pearl Beads

Shop Gemstone Pearl Beads

Beadifulnights: Turtle Love Unboxing & Necklace Tutorial

Watch on Beadifulnights YouTube

Thunderhorse Descendant: Turtle Love Jewelry Making Kit Reveal

Watch on Thunderhorse Descendant YouTube

Space Pickle Designs: Turtle Love Design Kit Reveal

Watch on Space Pickle Designs YouTube

Sparkle By Monica: Turtle Love Unboxing & Finished Jewelry

Watch on Sparkle By Monica YouTube

Beki Foster: Pendant & Earrings With The Turtle Love Design Kit

Watch on Beki Foster YouTube

Rosanna Brafford: Sea Spiral Necklace With The Turtle Love Kit

Watch on In Rose's Garden YouTube

Melissa Jewelry Art: Make A Bracelet With Soft Flex Wire

Watch on Melissa Jewelry Art YouTube

Wendy's Crafting Friends: Jade Necklace & Earrings With Soft Flex Wire

Watch on Wendy's Crafting Friends YouTube

RISK FREE GUARANTEE

We are confident that our quality will meet if not exceed your expectations. If you are not satisfied, we promise a refund, credit or exchange within 45 days of receiving your order.If we receive your order by noon PST (Mon-Fri), we do our best to ship your order the same day.

MADE IN THE USA

Our Soft Flex bead stringing wire, Soft Touch premium wire, Extreme Flex beading wire, Craft Wire and Pro Tools are all proudly Made in the USA. We partner with USA companies to offer you high quality beads, findings and tools. Click to shop our Made in the USA products.

RECYCLE & REUSE

Stainless steel used in the construction of Soft Flex products is 100% recyclable. Our nylon coating is derived from renewable resources and can be recycled. Our spools and clips can also be recycled - or better yet, turn your spool upside down and use it as a bead dish!

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Wholesale designer? Get discounts when we have your Resale Certificate, Tax Id Number or Signed Resale Form on file.Learn more

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Our mailing address is:

Soft Flex Company

P.O. Box 80

Sonoma, CA 95476

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