Opinion: Modern Media Companies Have a Delightful Problem to Solve

Sign upfor Rosens newsletter, Parqor, part of The Informations newsletter network. Fifteen years after Netflix launched its streaming-video service, it now has gaming and advertising offerings, both built under the purview of Netflix Chief Product and Operating Officer Greg Peters, who has lately been elevated to co-CEO. Peters is currently the only CEO of a publicly owned media company who has actual, hands-on experience designing, building and managing streaming-media software, and his ascendance will do little to end the debate over whether Netflix is a technology company (how it sees itself) or a media and entertainment company (how Hollywood sees it). As Netflix has been all too happy to point out in recent letters to shareholders, its hard and not easy for legacy media businesses to build a large and profitable streaming business, especially given the accelerating decline of linear TV, which currently generates the bulk of their profit. Its argument to Wall Street is effectively that launching a software-based streaming service requires 100% focus and is therefore too complicated for a legacy media company to execute. Ergo, Netflix will win by betting on the technology delivered by Peters and his team.

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Sent on 27 January 2023 01:39 PM

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Sign upfor Rosens newsletter, Parqor, part of The Informations newsletter network. Fifteen years after Netflix launched its streaming-video service, it now has gaming and advertising offerings, both built under the purview of Netflix Chief Product and Operating Officer Greg Peters, who has lately been elevated to co-CEO. Peters is currently the only CEO of a publicly owned media company who has actual, hands-on experience designing, building and managing streaming-media software, and his ascendance will do little to end the debate over whether Netflix is a technology company (how it sees itself) or a media and entertainment company (how Hollywood sees it). As Netflix has been all too happy to point out in recent letters to shareholders, its hard and not easy for legacy media businesses to build a large and profitable streaming business, especially given the accelerating decline of linear TV, which currently generates the bulk of their profit. Its argument to Wall Street is effectively that launching a software-based streaming service requires 100% focus and is therefore too complicated for a legacy media company to execute. Ergo, Netflix will win by betting on the technology delivered by Peters and his team.
OPINION
ENTERTAINMENT
MEDIA/TELECOM
Modern Media Companies Have a Delightful Problem to Solve
By Andrew A. Rosen
Sign upfor Rosens newsletter, Parqor, part of The Informations newsletter network.
Fifteen years after Netflix launched its streaming-video service, it now has gaming and advertising offerings, both built under the purview of Netflix Chief Product and Operating Officer Greg Peters, who has lately been elevated to co-CEO. Peters is currently the only CEO of a publicly owned media company who has actual, hands-on experience designing, building and managing streaming-media software, and his ascendance will do little to end the debate over whether Netflix is a technology company (how it sees itself) or a media and entertainment company (how Hollywood sees it).
As Netflix has been all too happy to point out in recent letters to shareholders, its hard and not easy for legacy media businesses to build a large and profitable streaming business, especially given the accelerating decline of linear TV, which currently generates the bulk of their profit. Its argument to Wall Street is effectively that launching a software-based streaming service requires 100% focus and is therefore too complicated for a legacy media company to execute.
Ergo, Netflix will win by betting on the technology delivered by Peters and his team.
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