Establish (or Improve) Your Email Newsletter: Every Author's Most Important Marketing Tool

View online

Maybe you have an email newsletter of some kind, but you havent sent anything in monthseven years. It might feel as if your list is simply too small to matter, or perhaps you cant think of anything meaningful to say. And why bother? Is anyone really reading their email anyway?

This live webinar will cover best practices of email newsletters for authors, how to avoid the mistakes most prevalent in the writing community, plus the pros and cons of using the popular newsletter platform Substack. Thankfully, regardless of what tools or platforms you use to send your email newsletter, its fairly straightforward to start (or restart) an email newsletter. It often doesnt cost you any money until you have a sizable list of namesand thats the point at which it can become very profitable.

Instructor Jane Friedman has been sending her free email newsletter, Electric Speed, since 2009, which is now enjoyed by nearly 30,000 subscribers. She also sends daily and weekly blog newsletters and has run a paid newsletter since 2015.

Instructor: Jane Friedman

Jane Friedman has nearly 25 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. Since 2009, she has been sending email newsletters; her free newsletter Electric Speed reaches nearly 25,000 subscribers, and she is the founder-editor of the paid newsletter, The Hot Sheet, established in 2015.Janes latest book is THE BUSINESS OF BEING A WRITER (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as Writers Digest and The Authors Guild to bring transparency to the business of publishing.