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Mozilla buys ad metrics firm: Still privacy pioneer or compromiser?
Mozilla, long lauded for championing user privacy with its Firefox browser, has raised eyebrows with its recent acquisition of Anonym, an ad metrics company. This move, ostensibly aimed at boosting advertising effectiveness while still maintaining privacy, inevitably makes one question the companys commitment to its core principles.
Mozilla claims that Anonym will operate in a privacy-preserving manner, safeguarding user data through an array of measures like anonymized insights and differential privacy algorithms. These methods supposedly prevent individual user identification, but privacy isn't just about the ability to unmask an individual user; there's more to it than anonymity.
Mozilla's acquisition of Anonym mirrors the initiatives from tech giants like Google and Microsoft aiming to balance targeted advertising with user privacy. Like Anonym, they have thrown around the "private" label a lot in relation to advertising. But the industry's track record shows that simply labeling services "private" does not always guarantee they indeed are.
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Netflix fully embraces ads with potential free tier
Netflix is reportedly exploring the launch of a free, ad-supported tier in Europe and Asia, marking a significant departure from its ad-free legacy. While not entirely out of the blue, this move raises serious concerns for viewers privacy.
The quest for more privacy
Did Microsoft solve the ad privacy puzzle?
Microsoft Edge is getting rid of third-party cookies and rolling out the Ad Selection API to supposedly make ad transactions more secure and private. But there are worries that ad tech companies could still have a say in how things operate, making one wonder if this really guarantees privacy.
Configure your browser for maximum protection
While some browsers claim to already prioritize privacy, you can make them even more private by cranking up your setting to the max. Alternatively, you can strike a comfortable balance between usability and safeguarding data. Heres how you do it.
Google is getting serious about privacy or is it?
Google Chrome's move to phase out third-party cookies includes introducing the Protected Audience API to help advertisers while still taking care of privacy, or so it says. Yet, doubts persist over whether this solution is truly private, as the API essentially turns the browser into an ad auction platform.
What caught our eye
ChatGPT is making up things again even though it is paid to get them right
Dreams for a US federal privacy are put on ice
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