Transparency & Why It Matters

When it comes to manuka honey, transparency isn't just a catchy sloganit's a cornerstone of our brand philosophy . For over three decades, we've been on a mission to ensure that you get nothing but the real deal. But what exactly does transparency mean in the world of manuka honey, and why is it so important?

In a recent blog post, we peeled back the layers of the murky world of manuka honey labeling. Each year, there is an alarming amount of honey falsely labeled as manuka. Although exact figures are hard to pin down, export data reveals the magnitude of the issue. It's a concerning reality that highlights the need for stringent testing and transparency standards.

Australia has emerged as a contender in the manuka honey game, testing standards and regulations aren't as rigorous as those in New Zealand however, this issue has been around before the discovery of manuka in Australia. Manufacturers have been using deceptive practices to fool the consumer, from blending honey in bulk containers to obscuring MGO content on labels.

So, how can you ensure that you're getting the real deal? The answer lies in transparent test results. We believe that you deserve to know exactly what's in your honey, which is why we provide comprehensive details about the accredited labs that conduct our tests. It's not just about providing test resultsit's about building trust and ensuring that you're getting the genuine, high-quality manuka honey you expect. Simply scan the QR code on your jar's lid to see the lab info and test results.

Click below to read the full blog post and arm yourself with the knowledge you need to make informed decisions about your honey purchases and learn how to read your test results.

Trust transparency, trust the original importers of manuka honey: PRI.