🧁 New Look. Endless Possibilities 🧁

Weve redecorated with a bold and vibrant new look and feel for Wilton!

At Wilton, we've always championed adding sparkle and fun to any occasion. We believe baking is the most delicious expression of love, whether it's whipping up a birthday cake, sharing sweets in the kitchen with your little ones, or indulging in dessert for one. Wilton exists to spark more ways to create sweeter moments every day. Our new logo and colors represent a modern take on tradition, paying homage to our rich heritage with a fresh perspective. From our vibrant color palette to our hand-piped logo, every element has been carefully crafted to inspire creativity and celebrate the joy of baking and decorating.

Our new look is about more than just aesthetics, its a reflection of our ongoing commitment to innovation, quality, and community. As we move forward, we remain dedicated to providing you with the tools, resources, and inspiration you need to bring your baking and decorating creativity to life.

Were excited to announce that were updating our product packaging look and feel as well! To celebrate our companys dedication to bringing sparkle and fun and to pay homage to our 95-year heritage, our new hand-piped logo and vibrant brand colors will be on display in store shelves starting in October. New packaging will roll out over the next year as all our products transition to their new look.

Together, let's continue to spread joy, spark creativity, and make every moment sweeter.

Thank you for making us a part of your baking and decorating journey!