Aussie Icon Penfolds’ $16 Cab!

Theres little that Penfolds hasnt achieved. The iconic Australian winery has held the title of Drinks Internationals Worlds Most Admired Wine Brand and has ruled Wine Spectators Top 100.

And the attention to detail and focus on quality that got them to the top extends from their $800 bottles of Grange to everyday wines that provide exceptional valuebottles like the impressive 2021 Maxs Cabernet Sauvignon.

That Maxs Cabernet is named in honor of Max Schubert is a huge deal for Penfolds. Schubert isnt just the man who created Penfolds Grangehe was an Australian wine icon, named as one of the 100 most influential Australians (across all walks of life) of the 20th century by the Sydney Morning Herald. And like Grange, this Cabernet holds to Schuberts philosophy of blending top sites from across all of South Australia.

The young Schubert wanted so badly to be a part of Australias legendary Penfolds winery that he started his career there as a messenger in his teens. 17 years laterafter volunteering to serve in North Africa during WWIISchubert had risen to head winemaker.

In 1950, on a trip to Bordeaux, Schubert got the idea to make something iconic and long-lasting, and he became dedicated to making a wine of immense cellaring potential. A year later, he settled on Shiraz as the primary grape, and made his first vintage of Grange Hermitage. But the wine was not well-received upon release, and Schubert hit a wall in 1957. The company brass was concerned that they were accumulating too much unsellable wine, and Schubert was told by Penfolds head office to halt production of Grange.

Fortunately for the wine world, Maxs resolve was as stout as ever. He responded to the boards demand by moving the Grange project to a deep part of the cellar, where he made the 1957, 58, and 59 vintages in secret. Only after the board came around in 1960, and ordered Max to restart the project, did they learn that he had never heeded their order to stop!

Almost seven decades after the first vintage of Grange, the boards original fears about Grange read like absurdist comedy: Grange has become one of the most iconic, revered, and collectible bottlings on earth, and has earned Penfolds worldwide recognition. The wine has graced the cover of Wine Spectator, and been named a South Australian heritage icon. Schubert, too, became an icon and this bottle pays fantastic tribute to his legacy.

Power, pleasure, and value from one of the most iconic names. The glass offers a deep dark ruby core. Aromas are led by sun-kissed blackberry, violets, and cedar notes, with dark cocoa and cassis. The mouthfeel is juicy, spicy, and over-delivering, with silky tannins and a long lasting finish. Drink now2030.

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